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Paradigm Music Assets Draw Inquiries as Agency Struggles With Debt

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Talk of sale activity around Paradigm is heating up again.

Casey Wasserman of Wasserman is pursuing a deal for the company’s music-related assets. Ron Burkle’s Yucaipa Cos is also in the mix as an existing partner of Paradigm in some of its U.K. and European music holdings. Meanwhile, industry chatter about a Wasserman transaction spurred UTA to once again make an inquiry to Paradigm chief Sam Gores about the prospect of buying its music operations.

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UTA and Paradigm came close to cutting a deal to sell the entire agency for about $300 million in June 2019. Now industry insiders estimate Paradigm’s music units are valued at $150 million-$200 million at a time when the live events business is at a standstill because of the pandemic. Yucaipa is already a business partner of Paradigm, having invested in the company’s U.K.

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